HOW TO HUSTLE SMARTER

Strategy, Tactics, and Mindset

10 Leadership Tips for Setting Goals

Handling a company is not an easy task, especially when you need to look over various departments. Here are some practical leadership tips that would help you understand the difference between a...

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Social Media Metrics for the (Quick) Win

Measuring campaign success is the core of all marketing.

So why do we so often ignore social media metrics? They're non-negotiable. Clients don't always understand the details of social analytics....

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5 Steps to a Better Brand: Expression

“The soul never thinks without an image” – Aristotle

It’s time to create the tangible aesthetics of the previous four sections. Our goal today is to trigger immediate...

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5 Steps to a Better Brand: Personality & Vision

What comes to mind when you think of a Hero? Imagine an Explorer. Visualize a Rebel.

Leveraging archetypes as a branding and marketing tool allows you to piggyback off perceptions we as human...

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5 Steps to a Better Brand: Differentiation

Differentiation in business is not a new idea. Modern marketing was born out of a need to stand out in an oversaturated world.

It is your perceived distinctiveness. It’s one of those...

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5 Steps to a Better Brand: Brand Promise

Think about the last time you bought something. Anything.

How did you choose? Price, maybe. But you more likely chose the one you trust because you know what to expect. You knew via...

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5 Steps to a Better Brand: Wording

Defining a brand identity isn’t a “fluffy” exercise with little measurable returns. A solid brand identity can be the critical groundwork for developing prospect loyalty, customer...

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What’s Branding Doing To Your Sales?

What’s branding vs marketing? How do they work together to generate sales? Can my brand hurt my sales?

 
When we’re getting started in business, the difference between branding and...
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The 15 Minute Myth on Social Media

“Achieve success on social media in just 15 minutes a day!”

Google “social media 15 minutes” and you’ll find gazillions of sites, videos, slideshows, and more all...

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How to Create Achievable Goals

I hate homework. You too?  Yeah. Somewhat universal dislike.

When I was younger, my parents sat me at the kitchen table and ensured I did every bit of it. When I complained, they told me I...

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