Ideas, products, services all pop their heads in to say hello and replace our focus with doubts and second guessing.
“Am I doing this right? Is this the best way? What if I’ve missed something?”
It’s part FOMO and part anxiety that we aren’t ready, that we don’t know enough. We know many small businesses fail and that we’re responsible for the final decision. So from this place of uncertainty, we doubt our capabilities.
This is a Mindset and Action exercise that makes it easy to break the cycle of distraction.
Slow yourself down and walk through this quick decision process. This makes it easier to get re-calibrated and re-focused on your goal.
Learn to take a step back when you feel yourself getting distracted by a Shiny Object. This is often the most challenging step because you’re dazzled by whatever has distracted you.
Sometimes the Shiny Object is in fact valuable to you. The question to ask yourself is about NOW.
You don’t have to toss the idea completely. Just put it in the backlog until you complete what you’re working on. Staying the course you’ve planned is better than upending it in the middle of the project.
Under your attraction to that Shiny Object is a fear or limiting belief that what you’re doing now is flawed.
The problem is, shiny objects are super nutritious for limiting beliefs.
It’s worth taking the time to self-examine and identify what’s driving that uncertainty. It’s the best way to find the resistance and lean into that fear and doubt.
Examining our fear and doubt is uncomfortable.
Is your goal worth that temporary discomfort?
The best behavior changes happen when mindset and action work together. After slowing down and deciding if this Shiny Object really is what you need right now, it’s important to make time for review.
Write every business, marketing, blog, etc idea that you have throughout the day with a running list.
I keep mine on my phone that syncs across my devices, so it’s always with me. Sometimes I’ll use text to speech if I’m in a hurry.
When something new pops into my head, I get it down and then immediately go back to whatever I was doing.
Capturing ideas means you can review them later. It’s also a good way to train your brain that just because you’re not taking an idea now doesn’t mean it’s useless.
It only takes me about 30 minutes a day to review ideas. I like to sleep on them, so I review yesterday’s ideas in the morning when I’m feeling creative.
Because it’s on my phone, I can review them anywhere. I don’t really have to interrupt my day because it becomes integrated quickly.
You can categorize what you’ve captured into three simple areas:
Good Idea, Not Right Now/More Research, and Not a Good Idea.
Make it a habit to collect these wherever you keep your strategic planning notes and ideas. You’ll love having this list of ideas when you’re in planning mode.
When you review your list of Good Ideas, it’s good to let them sit for a moment. I use a weekly schedule. I block 1 day a week to do upmind business work, such as reviewing the Good Ideas.
By waiting, when I have my next Idea Day in 7 days, if I’m still excited about the idea and certain that it will help my business, I‘ll make a plan to execute it. If not, then the idea falls onto the back burner until it’s needed.
The mark of a good idea is its answer to the question “Does this take me closer to reaching my ultimate business goals?”
If it does, go for it. If it doesn’t, let it sit on your idea list a little longer. Some ideas might need to stay on your backlog until a better time. Both are valid options.
You don’t have to know everything before you start. Entrepreneurs fall into this trap all the time. We fear we don’t know enough to start and decide we must be experts before we can take action. We tell ourselves that we need to know more, learn more, and somehow be more prepared.
You can see it’s fear and self-limiting belief though. All you really need to know is the next step to take. Not the next five or even two. Focus on what is in front of you right now.
You have everything you need.
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