HOW TO HUSTLE SMARTER

Strategy, Tactics, and Mindset

How to Create Irresistible Offer Packages

A question I’m often asked is how to package services and get away from trading time for money. It’s one of my favorite questions because the answer involves two things that I love:

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What Do You Do, Exactly? Getting Clear About Your Business.

How do you explain what you do?

You built your company and know it inside and out. Yet so often when it comes to explaining what you do, it becomes difficult to put into words. Products may be hard...

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5 Steps to a Better Brand: Expression

“The soul never thinks without an image” – Aristotle

It’s time to create the tangible aesthetics of the previous four sections. Our goal today is to trigger immediate...

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5 Steps to a Better Brand: Differentiation

Differentiation in business is not a new idea. Modern marketing was born out of a need to stand out in an oversaturated world.

It is your perceived distinctiveness. It’s one of those...

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5 Steps to a Better Brand: Brand Promise

Think about the last time you bought something. Anything.

How did you choose? Price, maybe. But you more likely chose the one you trust because you know what to expect. You knew via...

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5 Steps to a Better Brand: Wording

Defining a brand identity isn’t a “fluffy” exercise with little measurable returns. A solid brand identity can be the critical groundwork for developing prospect loyalty, customer...

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What’s Branding Doing To Your Sales?

What’s branding vs marketing? How do they work together to generate sales? Can my brand hurt my sales?

 
When we’re getting started in business, the difference between branding and...
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