HOW TO HUSTLE SMARTER

Strategy, Tactics, and Mindset

5 Steps to a Better Brand: Differentiation

Differentiation in business is not a new idea. Modern marketing was born out of a need to stand out in an oversaturated world.

It is your perceived distinctiveness. It’s one of those...

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5 Steps to a Better Brand: Brand Promise

Think about the last time you bought something. Anything.

How did you choose? Price, maybe. But you more likely chose the one you trust because you know what to expect. You knew via...

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5 Steps to a Better Brand: Wording

Defining a brand identity isn’t a “fluffy” exercise with little measurable returns. A solid brand identity can be the critical groundwork for developing prospect loyalty, customer...

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