The Hustle Smarter Blog
Want to know what keeps a lot of coaches and service providers from charging what they’re really worth?
It’s that inner-voice belief that “I am not a sales person.” Usually combined with a healthy dose of “Discussing money is uncomfortable or rude,”...
The mistakes you make with your clients will not be the undoing of your business. How you react to them will, absolutely.
We all make mistakes. You have and will continue to make mistakes. Factor this in as a given.
The variable is what you are going to do next.
This is an expression of...
Shiny Object Syndrome is when we’re humming along and suddenly switch from our plan to impulsive decision making and unfocused action.
Ideas, products, services all pop their heads in to say hello and replace our focus with doubts and second guessing.
“Am I doing this...
Design is more than visual accessories added to your business.
Good design is a differentiator. It reaches across targets and builds an emotional connection. It speaks your business language. This is more than marketing. This is a brand communication tool.
Design has two aspects: ...
A question I’m often asked is how to package services and get away from trading time for money. It’s one of my favorite questions because the answer involves two things that I love:
Funnels and Value Ladders.
To create packages for your clients, you must reframe the way you...
Getting ready to delegate means not just looking at the tasks you’d like to pass on but also at the way delegation works. There are ways to prepare yourself for delegating though so when you’re ready to outsource it’s not a change that requires you to rebuild your...
Client Onboarding is Powerful Stuff!
This is the process of welcoming a new client, creating foundations and expectations. You’ll establish the specific ways you’ll work together. When your onboarding is on point, it can help you:
- Ensure legal compliance
- Reduce scope creep
- Improve...
How do you explain what you do?
You built your company and know it inside and out. Yet so often when it comes to explaining what you do, it becomes difficult to put into words. Products may be hard to describe and services seem complicated.
I’ve had moments when I’d start...
What is a Sales Funnel?
Firstly, it's not a mystical, complicated thing only slick "one-funnel away" types know how to use. A sales funnel is a roadmap. We use them as a clear path of actions to take as we turn strangers into buying customers and new customers into loyal brand...
Congratulations! You have officially signed your client, closed a deal, and sealed your project. How do you start managing projects for clients? Your team is your answer. But here comes the hard part — executing plans and beating deadlines while managing your teams and the projects. ...
Now that you've landed a new project, it's time to gather the people who will help you make the plan into a reality. There are fundamentals in putting together an efficient and perfect project team. In this article, we'll talk about how you can spot the perfect project team players that will help...
Measuring campaign success is the core of all marketing.
So why do we so often ignore social media metrics? They're non-negotiable. Clients don't always understand the details of social analytics. That's why they hired an expert (you!). But it's no less important for them to understand what's...
